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Beatle Bob's style is an amalgam of 1960s pop dances and a few twists of his own. There is, of course, his trademark "bowling move," which involves sliding one foot behind the other while simultaneously executing a windmill arm sweep. As part of another motif, he will slow the pace and emulate a kung fu or tai chi artist. He uses the same techniques, with slight variations, to cavort to every conceivable musical variation. He could be shuffling to the sounds of a honky-tonk piano or a baroque string quartet. It would make no difference. Beatle Bob goes where the rhythm flows, be it a lowdown juke joint or a symphony hall; music is music and dance is dance and the two are one.
From the other side of the footlights, his concert appearances are deemed a symbol of success by fledgling and established bands alike. Musicians understand that Beatle Bob has the power to infuse a show with energy just by being there. His enthusiasm for music is rare for someone 47 years of age. "You get a feeling that Bob, in many ways, is the same human being he was when he was maybe 13," says Blue Mountain's Hudson. "I don't think he approaches it as a job, but he seems to approach it as a vocation. His real vocation in life is to dress up and go to shows, and who's to say that's wrong? It's his art. It's his self-expression. He's kind of a catalyst. (Instead) of waiting for somebody else to get it started, he just goes right up front and goes into his dance. It makes the rest of the crowd feel a whole lot better about coming up closer to the stage and starting to dance themselves. When you're the first person to get up front, you have to be willing to play the fool."
Many in the audience at Blueberry Hill weren't born when Robert E. Matonis embarked on this nonstop routine. For more than 20 years, he has been a source of perpetual motion in St. Louis nightclubs, forging a theatrical persona that eclipses many of the acts he goes to see. In the last three-and-half years, he hasn't missed a night prancing around town. Sometimes he pops in on two or three acts in a single evening. Over the last decade, music-festival appearances have helped spread his legend coast to coast. He is more prominently recognized on the national level than St. Louis Mayor Clarence Harmon and St. Louis County Executive George "Buzz" Westfall combined. In this sense, he is the unofficial ambassador of the city: Beatle Bob at the Jazz Fest in New Orleans. Beatle Bob at festivals in Toronto, Los Angeles and Austin. Beatle Bob captured on video by CNN. Beatle Bob posing for Interview magazine.