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Cock and Awe

Continued from page 3

Published on April 09, 2008

"It was a messed-up environment," Monty says. "There were so many guys doing the same material and doing it badly, it wasn't fun. You'd start a conversation, and the girl would ask, 'Are you friends with that guy?' At the end of the first night, I was tired of talking to people. The one thing I really liked, though, was that it took away approach anxiety. The coaches forced you to go out and have interaction. Sometimes they would physically push you."


Neil Strauss' British publisher has created an online game that simulates the experience of being coached through a pickup by the master himself. He fist-pumps for each successful maneuver and holds his head in disgust when you say something cheesy. Upon closing, you can add your name to the Hall of Fame. It is highly addictive, much like the real-life version.

"Sometimes I do think of it like a video game," Monty admits. "I have a little power meter in my head. If I have success, the meter goes up. If a girl doesn't like me, it goes down, and I have to build it back up again before I approach someone else."

And, as they might with a video game, some pickup players lose sight of the ultimate goal — soul mate, or at least girlfriend — and instead get caught up in mastering different skill levels (number close, kiss close, fuck close) and beating their old high scores (the number of women they've slept with).

"It's a maturity thing," Monty says. "I'm past that point in my life, but I'm sure I've been that guy. It's ingrained, it's a stage, and you can't fault them for it." Still, he's not a big fan of score-keeping. "It makes the game a more competitive thing, more manipulative than social."

Eric Weber, now 65, has not surveyed the work of any of his successors except Ross Jeffries. "I found it distasteful," he says via cell phone on the way home to Tenafly, New Jersey, after an appointment with his shrink.

"It's cruelly manipulative," Weber adds, "and it turns me off. It's dishonest and creepy. I want someone to like me because she finds me attractive and witty and interesting. I don't think manipulation works very well."

Herein lies the existential dilemma of the pickup artist: At what point does the player become the game? "It can desensitize you," Monty says. "You focus more on the system than on the people." But what if the system makes you a more attractive person?

"Women are attracted to assholes," says Ikon. "The traditional nice guy is nice out of desperation, and that kills the attraction. Women are attracted to men who get their emotions going."

Five months ago, Trix became "exclusive" with Amber, whom he introduced to his family as "my future ex-wife." When they got together, she dumped one guy. He dumped six girls. Amber, who is 24, has long, wavy blonde hair, a broad smile and a resemblance to actress Kate Hudson.

When she and Trix go out together, she says, "People assume he's either rich or well hung." Early on in their relationship, Trix told Amber that he'd slept with more than 300 women.

"I didn't believe that number when he told me," she says. "At the time I was like, is that really possible?"

Trix was always careful to use condoms, take hot baths to reduce his sperm count, and avoid ambiguous situations. "I didn't like same-day lays," he says. "Everybody's drunk. I like to keep my self-respect."

What bothered Amber more was Trix's skill as a pickup artist. Since they live together, she knows where he is at night, but still she does wonder if he's using pickup strategies to manipulate her. "It sucks," she says. "I'm trying to figure it out."

To that end, she has begun to study Trix's seduction books and has become quite fluent in the language of pickup. He's also explained to her, in great detail, how he got her to stop thinking of him as a dork. "I used the 3-1 rule," says Trix. "I'd make one call for every three of hers. The disinterest worked so well, it wasn't even funny. She followed me around like a puppy dog."

Amber refuses to concede that she'd been played. "He'd hang out with me all the time," she says. "He said the usual was once a week."

"I enjoyed hanging out with her," Trix counters, "and on the way home I would call other girls."

"You hung out all the time," she replies.

"She's very alpha," says Trix. "This one challenges me." Which may be the highest praise any pickup artist can bestow on his target.

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