St. Louis isn't the easiest city from which to launch yourself to social media stardom. The most-Instagrammable of backdrops — white sand beaches, picturesque mountains, McLaren dealerships — are hard to come by in these parts. But Tony Bame hasn't let that get in his way. He has taken what St. Louis has to give — potholes, primarily — and turned them into Instagram gold. TikTok, too. Bame's videos typically feature him beside either a gaping pothole or a horrific car crash as he delivers his classic salutation, "St. Louis city. Wouldn't you know it?" before riffing on whatever godforsaken road condition he's putting on display. Do we totally get it? No. Do we get how crypto is involved? Also no. Do we love it? Sure.  —Ryan Krull

Few people rep St. Louis better than Andy Cohen. He's kind. He's graceful. He tells it like it is. And despite his great success as a TV host and reality television star, Cohen has never shied away from his Midwestern roots. He's even working with NBC on a coming-of-age comedy based on his upbringing in the St. Louis suburbs, while he proudly displays St. Louis memorabilia on the set of his Bravo hit Watch What Happens Live. He rightfully received a star on the St. Louis Walk of Fame in April, during which he let St. Louis and the rest of the world know, "I'm proud to be from St. Louis. Go Cardinals!" —Monica Obradovic

The McPherson blog has been quiet as of late, but maybe that's because the man behind it, Jack Grone, has moved his commentary over to X, the social media site formerly known as Twitter. @McPherSTL's posts often highlight what isn't being said in the political conversation du jour: the silence of city officials as Kim Gardner's office crashed and burned, their generally quiet acceptance of Mayoral Dad Virvus Jones' trolling tweets. A resident of the city's new, hotly contested Ward 9, Grone was also particularly well-positioned during #Aldergeddon to document the glut of direct mail that polluted his and his neighbors' mailboxes. His observations are consistently cutting without being mean. Best of all, you get the sense he doesn't spend all his time on social media. There's already plenty of very-online people to be found online. —Ryan Krull

instagram.com/poopyknife

He stands in the heat wielding a keytar — a whirlwind of synth notes, jean shorts and cheetah-print boxers. He fashions Mad Max-style armor out of football pads and kitchen knives. He sometimes goes by the name "poopyknife." In other words, Kyle Kostecki is clearly St. Louis' best busker and, honestly, one of this city's finest artists in any medium. Kostecki has caught the attention of many a local commuter over these past summer months, standing as he does at busy intersections and plying his unique trade, and videos of his antics have repeatedly gone viral. The flute buskers of the Loop and sign-flyers of Kingshighway can't claim that honor — and frankly, they should probably up their game before Kostecki leaves them in the dust. —Daniel Hill