The New Imo's Sweatshirt Is St. Louis Perfection

It's part of an Imo's-themed line of merch that debuts this week

Oct 10, 2023 at 10:12 am

COURTESY OF IMO'S

Is there anything more St. Louis?

Now you can wear your Imo's and eat it, too.

St. Louis' most iconic pizza chain announced this morning that it's debuting a line of apparel later this week. The new Imo's-branded clothing is a collaboration with locally owned apparel company Series Six (26 The Boulevard, Richmond Heights).

Imo's is promising a 17-piece collection that includes drinkware, koozies, sweatshirts, T-shirts and more. The graphics take their inspiration from Imo's original 1964 signage.

“Creating Imo’s-branded merchandise is something we’ve wanted to do for quite some time, and it’s something fans of the brand have been asking for as well,” says Nicole Carpenter, director of marketing for Imo’s. “We always knew we wanted to work with a local company to make sure we do it the right way, and we found that partner in Series Six.”

Since opening in the city's Shaw neighborhood in 1964, Imo's has grown to 99 locations across Missouri, Illinois and Kansas. Its PR rep tells us this is the pizzeria's first real foray into clothing, beyond super-basic T-shirts with the logo at Rally House.

You can get your Imo's wear at the Series Six store in Richmond Heights starting this Thursday, October 12, and online beginning October 13 at seriessixcompany.com.

Imo’s and Series Six will host an open-house event at Series Six from 4 to 6 p.m. on Thursday. Spend $20, and you can get an Imo's tote; be one of the first to spend $50 and you can get an Imo’s pint glass. And naturally, it will be serving not just 4 Hands beer, but Imo's pizza.

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COURTESY OF IMO'S PIZZA

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The Best Food & Drink in St. Louis 2023, as Chosen by Readers

Best SteaksTucker’s Placemultiple locations including 2117 South 12th Street, tuckersplace.comREADERS' CHOICE SPOTLIGHT When you walk into Tucker’s Place’s Soulard flagship, you know you’re in the presence of steak greatness. The smell of thick-cut meat sizzling on the well-seasoned grill scents the room with its intoxicating aroma, filling you with an almost unbearable anticipation that nearly reaches its breaking point when you see the bone-in ribeye listed on the chalkboard menu with the day’s specials. That ribeye is extraordinary — gorgeously marbled meat, the perfect grill char crust and a generous slather of the restaurant’s signature steak sauce that tastes like the nectar of the gods. Though the steaks are serious, Tucker’s bucks the pretentious steakhouse vibe in favor of such low-key offerings as foil-wrapped baked potatoes, jalapeno poppers and dinner rolls. Lean back, bask in the historic setting and surrender to the pure meaty joy.

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About The Author

Sarah Fenske

Sarah Fenske is the executive editor of the RFT and its sister papers. She is the former host of St. Louis on the Air and continues to host its Legal Roundtable, as well participating as an occasional panelist on Nine PBS' Donnybrook. She lives in St. Louis.