Will a Change at KMOX Return it to No. 1?

Oct 13, 2009 at 4:58 pm

kmox.com

All day KMOX (1120 AM) has been teasing a "major change" in the works at the station.

But will that change be enough for the "Mighty Mox" to regain the title?

Just last week the talk-radio station was ousted as the No. 1 station in St. Louis after a reign of at least four decades.

The most popular station in St. Louis now goes to 106.5 "The Arch" (WARH-FM) -- a station of pre-formatted pop/rock classics. (Proving that St. Louisans are indeed getting dumber by the decade.)

What's in store for the new KMOX? Mum is the word over at the station. But here are my guesses:

The station will start airing classical music to make up for the void once Classic 99.1 becomes a Christian music station next year.
KMOX will bump up its Rush Limbaugh broadcasts to 24/7.
The station will wrestle the Cardinals back from KTRS (550 AM). The daily's sports-media critic Dan Caesar has been writing about such a move for the past couple weeks.